3 Easy Payments…and One Freakin’ Complicated One!

July 23, 2010

“I would like to have a product that was available for 3 easy payments and one freakin’ complicated payment.
We ain’t gonna tell you which payment it is, but one of these payments is gonna be a bitch!”:
Ok this a quote from master stand up comedian Mitch Hedberg.
Man that guy was funny. (Sadly, died [...]

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The 10 Best Direct Response Marketing Gurus?….

July 22, 2010

Ok, there really are no ‘10 best direct response marketing gurus’…There are many able contenders in many different realms and niches. But these are the ones i’ve learnt the most from.
1. Gary Bencivenga – the undisputed king of copy that others such as John Carlton, Gary Halbert, and Clayton Makepeace paid to learn from [...]

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This was voted ‘worlds funniest joke’ (marketing lesson?)

July 21, 2010

In a 2002 study by Richard Wiseman of the University of Hertfordshire it was found that this was the ‘funniest joke in the world’…
Two hunters are out in the woods when one of them collapses. He doesn’t seem to be breathing and his eyes are glazed. The other guy whips out his phone and [...]

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How To Write Headlines That Sell

July 16, 2010

In this video presentation you will learn about the key formulas for writing killer headlines for adverts and sales letters to promote your products and services.

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