Offline?…Online…Social Media?…Email?….Direct Mail?….Telemarketing?
Which of these is going to produce the biggest R.O.I for your business?
Through recent successful campaigns I’ve found a combination of all of them together – at the same time- works best.
Consider the horrific example of Blitzkrieg during the Second World War.
The Wermacht was able to invade most of Europe through a “unified multiple” strategy.
Troops…were accompanied by tanks….with aircraft above in one focussed force. This focussed attack by multiple forces meant even bigger armies such as that of France sadly crumbled in its path.
Likewise in marketing when you combine – for example – email, direct mail and telemarketing your response soars.
Why? Because you get noticed and stand out.
You get multiple chances to present your unique selling points and get heard.
This is so important because we live in a fragmented market place. Your biggest enemy is the ‘blizzard’ of information your prospect is stuck in. Your biggest challenge is getting them to read your marketing piece out of the other 3000 a day they’re bombarded with.
That’s why in designing a sales funnel for a client at the moment I am incorporating direct mail…telephone…email…social media…and possibly even a mobile phone APP.
In this way, we’ll definitely get the attention of our database and make maximum return.
And a bonus, it makes us less reliant on one medium. Which is important because if circumstances to make a medium unviable then we’re still fine.
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