Warning: Don’t Hire a Copywriter or Marketing Consultant Before Asking These 7 Questions…

Believe it or not, a good copywriter or marketing consultant can double your business profits in a year.

I’ve done it before as some of my clients can tell you.

However NOT all copywriters and marketing consultants are equal. Some are brilliant – some are lame ducks.

The question is: How do you find the alchemist that turns words into gold for your business?

Simple: Ask them these 7 questions here…

The 7 Questions to Ask a Copywriter or Marketing Consultant before Hiring Them

1. Do you have a track record of proven financial results for your clients?

Look for testimonials or references from businesses like yours that verify their track record.

2. Do you combine copywriting skills with the more important skill of strategy?

It is often said copy is king. In that case, strategy is the King of kings.

Say you have two pieces of copy. The first may actually be better written and break even. The second may take a small loss at the outset but out performs the first piece because of the overall strategy around it.

If the weaker copy leads prospects through a multi-step conversion funnel that allows for repeat sales it may return 4-5 times its cost and create a viable business. Whereas, the stronger copy goes nowhere because it is just breaking even.

3. Have you studied the masters of direct response advertising?

What is their reaction to the names of legends such as Claude Hopkins, David Ogilvy, Gary Bencivenga, Clayton Makepeace, Ted Nicholas, or Dan Kennedy? If you get nothing but a blank stare then you are probably not talking to someone who can accelerate your business profits.

4. Do you perform ongoing split tests to constantly improve results – or do you rely on guesswork?

Good strategy for a constantly growing business is a commitment to consistent split testing. According to direct response marketing legend, Clayton Makepeace, if you get…

… 10% more leads and

… 10% more conversions and

… 10% more frequency of sales and

… 10% higher dollar value and

… have your customers stay with you 10% longer and

… come out with 10% more products

… then you’ll usually double your business within a year.

Therefore, split testing gives you a dependable path to sky rocketing your profits by making tiny yet consistent improvements.

5. Do you want to work in partnership with my business? (ie. On a retainer plus performance basis)

You don’t need people who are only interested in an up front fee and then leave you to clean up any mess they’ve created.

Any person you hire has to go through a learning curve to get up to speed on your business, products, current clients, target markets, and objectives. You are constantly starting from square one if you hire a new writer for every project.

The best option is to hire a writer interested in partnering with you. You’ll save time and money with a copywriter that knows your business intimately and has a financial interest in the results.

Look for people who want an up front fee and a percentage of the results. This also allows you to hedge your investment since you are paying for results not just a one time fee.

6. Do you place a high value on research?

Research is the foundation of great copy. The best copywriters will learn your product, your customers, and your market inside out.

Of course, this takes time. Are you willing to allow your copywriter to invest the necessary time needed to research and then create your killer copy?

If you’re getting cheap quotes form writers then they are probably skimping on the foundational research. Therefore, the results they produce will probably be less effective.

7. Do you have a proven system for evaluating copy based on Billions of dollars in scientific split testing?

Today’s most profitable businesses run on systems. For instance, restaurants, air traffic, and high tech manufacturing use systems to insure consistent quality. They don’t take chances. Proven systems allow them to deliver dependable results even with employee turnover.

Likewise, you are better off working with people that have reliable systems already in place to produce repeatable results.

Your Next Best Steps…

Use these 7 critical questions the next time you are evaluating a copywriter or marketing consultant.

I use them in my own business and suggest them to you in order to maximize your return on investment.

Great copy is a business asset. It’s a 24-hour salesman that can make you sales for life.

If you would like to improve your copy or strategy without spending thousands of dollars on a professional copywriter or marketing consultant then be sure to check out my D.I.Y copy resource…

“The Hottest Selling Products on the Internet

And the Copy Behind Them”

This resource package normally retails for $97 but is currently selling for half at only $47. Check it out here:

www.conversionmasters.com.au/hottestsellingproducts