Based on over $15 Million of Documented Sales

If I was lying on my death bed – not too soon I hope! (I’m only 30), to continue on my legacy I would feel compelled to share my email product launch secrets with my daughter – she’s only 8 months old so I really hope it's not too soon! – and here’s what I would say….

But.., before I reveal 3 of my best secrets in this area… let me just clarify what I mean by a product launch.

You may have seen the internet marketing gurus do these – they send out a few ‘launch assets’ via email (videos, special reports, maybe some free software) then they build up scarcity and social proof…then they launch their product with a time limited deadline.

Then you – if you do it right – make a lot of money and get a lot of new customers.  In my experience this is one of the fastest ways to create 100’s of sales….build engagement with a list…. and become known as a leader in your niche.

I’ve done a lot of these product launches in various different markets with varying degrees of success. Some have flat out flopped!  Most haven’t.

My best product launches have made from $650,000 to well over $1 Million (these incorporated online and offline marketing).  And I’ve done them in niches as varied as property investing…to health supplements….to internet marketing.

They flat out work… so if you’re a marketing consultant or copywriter, they should be a tool in your arsenal…and if you’re a business owner, this is a great way to create new customers or activate existing ones.

So here are 3 of my best secrets to make sure you make a stack of cash in your product launch:

1.    It all starts with killer content. It’s not enough just to send out any old videos or special reports to your list and then launch your program and expect to make a million bucks.   If it doesn’t ‘wow’ people it’s not going to get them to buy.

You’ve got to find content that’s fresh…can be put into action quickly…and really demonstrates that you stand head and shoulders above your competition.

For example, in a product launch that created $650,000 in sales in the real estate education niche, we shot a video of a client who had M.S.

She had used my client’s property education to become financially free – before she was unable to work anymore and avoid having to survive on the pittance the government gives you.

So she shared her story and the 3 biggest property tips she’d learnt from my client that others could use on video.

(Incidentally, at the end she said, ‘I’ve got a message for everyone’ and I thought she’d say something sentimental like ‘believe in yourself – you can do it’.

But what she said was ‘If I can do it; I am in a wheel chair, what your excuse? So if I don’t see you in the real estate mentoring course, I am going to come over and slap ya’) Classic!

2.   The next part is to speak to the white hot core of your market’s emotional needs and desires.

A great way to make sure you do this is the old survey trick.

Just say to your list ‘What’s your single biggest problem in _____________area? Please give me your answer and be as descriptive as you like’.  This is a question loosely paraphrased from a testing genius Glenn Livingstone and it works a treat.

People will let loose and tell you their life story!

And you don’t even need to use survey monkey or another survey tool to set this up.

Just tell folks to reply to the email you send, and you’ll give them a free CD or something for their troubles.

But here’s the little twist that makes this more powerful.

Take the weight loss niche for example. Ok, so those folks want to lose weight – we know that. That’s the white core, sure. They want to be slim, look good, and not feel bad for being overweight.

But, it’s not enough to just to speak to that because you’re going to sound just like everyone else. So you need to come up with a new fresh spin on it in your messaging.  For example…

Burn 6 Kilos a Week with this New 5 Minute Metabolism “Speed Up” Trick

Speeds up your Fat Burning Metabolism by 38% in just 5 minutes a day without cutting out carbs….drinking bland ‘gloop’ shakes… depriving yourself of everything tasty….or even putting yourself through Gym torture sessions. Proven in 50 landmark studies.

I just wrote this on the fly and to be honest, this isn’t even a market I work in (I work in the property and share market niches) but it gives you a sense of a fresh new line to take in a very saturated market.

(Actually, if I could find a product that had 50 land mark studies and actually sped up your metabolism in 5 minutes a day I would write copy for it. That would be a blockbuster!) Incidentally, I would lead in this copy by doing an ‘Us vs Them’ against all the solutions they’ve tried because in a very saturated market like weight loss (excuse the pun!), ‘Us vs Them’ is usually your best angle.

So in your product launch – or any direct response copy – come up with a FRESH new angle to take on solving their biggest problems and desire.

(Yes, that means 7 Steps to Losing Weight’ is probably not going to cut it – at least it’s not going to make you rich any time soon. Why because it’s BORRRING. We’ve seen it all before).

3.   Utilise, the power of LIVE Events in your online product launch – webinars, teleseminars etc.

Let’s face it…when you can get people onto a live webinar share your best content…create strong emotional us versus them themes… …answer their biggest objections…let them know you’re a real person…then close strongly at the end with your offer…you’ve got a very high chance of converting folks into new client!

And the best part is…nowadays you can DO IT ONCE…and get paid forever.

In our current, online launches – with the help of Marketing Guru and Tech Super Star Greg Cassar, we are doing pre-recorded webinars that start automatically at the time of the webinar. So we can sit back and watch the sales came in…without the stress of getting everything right on the night.

And really, with the pressure involved – and the chance that something technical can go wrong on the live call – this is a much smarter way to do things.

Once the webinar is done, and the product launch content is created you can set it up so that the funnel works automatically, turning leads into clients 24/7 sort of like an automated cashmachine. (I know, I know that sounds like internet marketing hype – but its true this time, it really is possible).

So there, you have it; 3 product launch secrets based on well over $3 million in documented product launch sales.  If I die, pass this onto my daughter so she can continue my legacy (when she learns to write copy in a few years!)

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